Gordon Food Service
Fried Foods
UNLEASHING THE CRUNCH PEOPLE CRAVE
You don’t have to be a restaurateur to know that successful food joints win with appetizers. From onion ring towers and bang bang shrimp, to golden fries slathered in poutine, we all love our crunchy, sizzlin’, dippable foods. And, so does Gordon Food Service.
However, what they didn’t love was the market share they were losing in the fried foods space. Although their product spoke volumes, their portfolio story wasn’t clear.
Strategy
Branding
Video
Special Projects
THE RESULTS
With a concept completely inspired by the craveable sounds fried foods make, NEXT helped Gordon Choice crank up the crisp. Just one year after rebranding the fried foods line, appetizer and frozen potato case growth had already climbed by 14%. Our use of dynamic type, macro photography, and sound-driven motion design brought this larger-than-life feel to the Gordon Choice line that left people drooling, er, we mean...talking.
See what else we've done.
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