HOT 'n NOW

Brand Refresh

HOT 'n NOW

FAST FOOD, RECHARGED

Under new ownership, beloved midwest burger chain Hot 'n Now needed a brand refresh that honored the lore and reignited the flame for a generation of value-focused burger lovers now raising their families.

STRATEGY

CAMPAIGN

MOTION

SOCIAL

Next Creative Co.
Next Creative Co.
When it comes to delivering fast food at an affordable price point, most national chains have lost the plot. We helped Hot ‘n Now take back the conversation by focusing on food done right, and right now.
Next Creative Co.
Next Creative Co.
Next Creative Co.
Next Creative Co.
Next Creative Co.

THE RESULTS

Fresh and energetic, we implemented a Hot ‘n Now brand refresh with a digital-first approach and a strong focus on social. By prioritizing stories of nostalgia and family, the launch campaign is designed to resonate with audiences who know and love Hot ‘n Now, generating buzz around the opening.

Next Creative Co.

SEE WHAT ELSE WE'VE DONE.

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