MARIPESCA

BRAND LAUNCH

A SEAFOOD BRAND WITH BREADTH AND TRANSPARENCY

With consumers gravitating towards healthier meals and leaner proteins, the lack of a seafood brand in the Gordon Food Service portfolio represented a shortcoming and provided a prominent opportunity for growth.

Even so, GFS knew they were late to the game and had their work cut out for them in launching a brand that could compete with better established seafood lines.

The solution was to build a brand that offered what none of the competition could: clarity on sourcing, processing, freshness, and sustainability.

BRANDING

PACKAGING

SOCIAL

PHOTOGRAPHY

VIDEO

"We knew that if we were going to be last to the market, then we'd better be the best."

Rob Boersma

North American Brands Manager

Inspired by the raw and wild ocean, Maripesca promises quality products that all share purity of flavor and transparency of story.

THE RESULTS

Maripesca’s layered and graphic style embodies the ocean’s finest and presents an elevated seafood brand for North American chefs and customers alike. Launching across North America at foodshows fall of 2025 and continuing rollout through 2026, Maripesca has been positioned for success and we can’t wait to see it grow.

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