Amway
Go-To-Market Campaign
Building a better wellness routine
We'd worked with many Amway brands, but never their flagship. That is until Nutrilite, the world’s leader in dietary supplements, approached NEXT with a unique challenge. Consumers were experiencing unnecessary complexity and confusion as they chose the right personal supplements.
Nutrilite wanted to simplify the experience by filtering products into a smart and simple daily regimen: Balance, Fill & Target.
We developed a go-to-market campaign to roll that regimen out to consumers and Amway's independent business owners alike.
STRATEGY
CAMPAIGN
SOCIAL
VIDEO
THE RESULTS
Celebrating wellbeing as a whole and with a direct approach to art direction that communicated seamlessly across languages, we built a rich library of assets combining macro product shots and in-use product moments.
We also employed a grid of imagery and video to communicate both visually and verbally the Nutrilite regimen in a straightforward way. And with an infographic set and color blocking indicators, we not only kept the product looking stunning, but made the desired actions easy to remember as well.
See what else we've done.
Amway Atmosphere
Maripesca
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