Tommy's Express

Brand Campaign

Tommy's Express

CELEBRATING SELF-EXPRESSION ONE CAR WASH AT A TIME

In an industry where the top 50 companies only own 20% of the national market, Tommy’s Car Wash approached Next to help establish itself as America’s car wash of choice. Tasked with implementing a brand evolution and launching a customer loyalty campaign, our team studied the Tommy’s model of a quick, consistent clean and premium customer care.

STRATEGY

CAMPAIGNS

VIDEO

Next Creative Co.
Next Creative Co.
Tommy’s had the opportunity to win the hearts of customers by celebrating the self-expression and fond memories people attach to their cars.
Next Creative Co.

THE RESULTS

“Express Yourself” positions Tommy’s to dominate their market with a dynamic brand that tailors messaging to different personalities, seasons and regions in ways that resonate for all.


Next Creative Co.
Next Creative Co.
“After 53 years, we have never been more forward-thinking, creative, and strategic than we are today. We’re ready for what’s next.”
Ryan Essenberg
President, Co-founder, Chief Innovation Officer
Next Creative Co.
Next Creative Co.
Next Creative Co.

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