SoundOff Signal

Horizon Interior Lightbar Product Campaign

DEFYING LIMITS AND CLAIMING MARKET SHARE

SoundOff Signal had accomplished a technological first: developing an interior vehicle lightbar that shines through ballistic glass with reduced backflash, maintaining stealth and safety with clear sightlines and increased visibility. They came to NEXT for a rollout campaign that would generate the buzz out ahead of launch they knew this product deserved.

With a suite of assets and a campaign playbook built around interviews, product renderings and environmental footage and photography, we crafted a launch campaign that proved the clear difference the Horizon Interior Lightbar offered when performing against any competitor.

STRATEGY

CAMPAIGN

VIDEO

PHOTOGRAPHY

SOCIAL

The Horizon campaign revolves around [the lightbar’s] breakthrough technology and direct tie to the product name, creating a wide beam of light illuminating the darkness.

THE RESULTS

With the product set to hit the market in Fall of 2025, SoundOff Signal’s rollout campaign launched during the summer, garnering national attention and inquiries from the highest levels of law enforcement. Our goal was to help SoundOff Signal change the game for ballistic glass. Along the way, we also helped shift how they dominate the national stage.

SEE WHAT ELSE WE'VE DONE.

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