RE.SOURCE

BRAND ROLLOUT

RE.SOURCE

DESCRIPTIVE DISPOSABLES MAKE SUSTAINABILITY SIMPLE

In a market that is increasingly prioritizing environmental responsibility, Gordon Food Service approached Next to help them launch a sustainable disposables brand. As we assessed the market, we recognized 96% of consumers experience confusion when it comes to sustainability.

The critical need to educate customers on product use became our big idea. With smart packaging design and a quirky, educational voice, Re.Source was born.

STRATEGY

BRANDING

CAMPAIGNS

Next Creative Co.
The critical need to educate customers on product use became our big idea. With smart packaging design and a quirky, educational voice, Re.Source was born.
Next Creative Co.
Next Creative Co.
Next Creative Co.
Next Creative Co.
Next Creative Co.

The Result

Re.Source’s descriptive disposables make sustainability simple. Leveraging colors, icons, and messaging, we educate and motivate consumers to practice sustainability and give Gordon Food Service customers a differentiator in connecting with consumers’ environmental values.

Three years in, we continue to partner with the Re.Source team—positioning the brand for exponential growth in the North American disposables market.

Next Creative Co.
Next Creative Co.

SEE WHAT ELSE WE'VE DONE.

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