Leland Furniture
Creative Partner
A BRAND MADE FOR HUMAN MOMENTS
Leland had established their brand through a longstanding partnership with Barcelona-based studio Altherr Désile Park.
But when it came to ensuring that the heart of the brand was positioned to resonate with American consumers, they knew they needed another partner closer to home.
After working with Leland and ADP so successfully on a recent product launch, Leland trusted us to reposition their offerings, casting a fresh direction and reinvigorating the brand.
Campaigns
Motion
Social
Website
CAPTURING THE MAGIC OF ORDINARY
Whether it’s a shaded park, a neighborhood street, or even your childhood dinner table, familiar places ground the spirit and put you at ease.
Every piece of furniture built at Leland embodies that truth. Deeply attached to their Michigan roots, Leland has rich stories of furniture inspired by the places in Northern Michigan that they love most.
We helped them find language for the larger story surrounding their pieces—the ability to bring a favorite place into the room. Then, we captured the feelings that inspire Leland's furniture with an evocative and episodic library of assets shot in Northern Michigan.
THE RESULTS
Collaborating with Leland and ADP, our team leaned into emotive scenes and natural language to bring the atmospheric and generative experience of Leland's products to life. What started as a single product launch has since blossomed into a favorite partnership.
See what else we've done.
Re.Source
Saugatuck Public Schools
Tavolini