KC Jones

Brand Refresh

KC Jones

HELPING AN INDUSTRY LEADER FIND THEIR COMPETITIVE EDGE

The automotive manufacturing industry is competitive, crowded, and can be confusing for prospective customers to navigate. As an automotive plating innovator for over half a century, KC Jones knew they had the experience and skills to be at the top of their industry, but reached out to Next to help them better communicate that expertise.

STRATEGY

BRANDING

PHOTOGRAPHY

VIDEO

WEB

Next Creative Co.
Next Creative Co.
Bold, modern, and straightforward, the refreshed collateral positions KC Jones as the automotive industry’s #1 choice for plating, coating and surface finishing.
Next Creative Co.

BUILDING A BRAND ON THE PLATING PROCESS

We refined the logo to feel seamless, smooth and modern—a direct reflection of the process of working with KC Jones. Leveraging macro textural and product-focused photography, we chose to highlight process intricacies, revealing KC Jones’ unparalleled expertise and capabilities. We supported that message with an experienced and approachable brand voice that solidified KC Jones’ position in the industry as an innovative partner and problem solver.


Next Creative Co.
Next Creative Co.
Next Creative Co.
Next Creative Co.
The rebrand was so well-received that KC Jones asked us to apply it to a variety of recruitment collateral for new hires.
Next Creative Co.
Next Creative Co.
Next Creative Co.

THE RESULTS

By studying KC Jones’ processes, we discovered that they were more than just an automotive plating company, they were a plating partner—here to help customers engineer the ideal solution to fit their needs.


Next Creative Co.

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