Merry Maids
Brand Refresh & Campaign
MAKING MEMORIES WITH MERRY MAIDS
You can’t do it all. No one can. So you prioritize. But how often do you miss what counts because a task needs to get done?
With “Get back to living,” we helped our client, Merry Maids, capture the ordinary moments that matter most in the day to day. Then we showed how Merry Maids tailors their services to help make those moments happen.
Warm, human, and endearingly messy, this campaign reminds each of us that life only happens once, and you shouldn’t miss a bit of it.
BRANDING
VIDEO
SOCIAL
THE RESULTS
Prior to "Get back to living," Merry Maids had navigated a multi-year stretch of pulling back from marketing initiatives, and the company had suffered. Lack of presence and distinct positioning had resulted in brand erosion and loss of market share.
Our brand refresh and campaign support laid a solid foundation Merry Maids could leverage to reassert themselves as a premium cleaning service. And while it's still early, the increased engagement from target audiences is already being felt.
