Lovejoy
Logo & Branding
Introducing your favorite family table
Inspired by Michigan's flavorful seasons and your grandmother's kitchen, Lovejoy offers a homegrown, from-scratch experience that draws together friends and sparks the best of memories.
We spent time with our client Luke's well-kept family recipes to bring the spirit of his grandmother's handwriting to the logo mark—loving, human, and tangible. Finding small details to replicate and celebrating her sweeping "L"'s and intentional double underlines, we created something truly special. From there, it was all about outfitting the brand with the menus and announcement materials to bring Luke's vision to life.
Logo
Branding
THE RESULTS
NEXT is honored to have worked with Luke's restaurant group, 1983 Restaruants, on every new venture. Lovejoy offer such a heartfelt and nostalgic experience that we were thrilled to capture in the brand.
Whether you've reached the end of a long week or are looking to toast a bright future, Lovejoy grounds you with what matters most, good food and good stories shared with your people.
