Gordon Food Service
Sales Event
INSPIRING A SALES FORCE BY BRINGING THEIR BRANDS TO LIFE
This story starts in the tumult of COVID, when companies were rapidly shifting course for their annual sales events, discovering fresh ways to connect digitally rather than in person.
Gordon Food Service was one of those companies. They needed to educate their sales force of 2,500 reps across North America on all the coming brand developments and product launches. We took it from there.
Over the next 5 years, Brand-O-Rama served as a highly imaginative, yet strategic, touchpoint for the Brands & Marketing team and the Sales Team. Our strategic goal each year was to ensure all customer-facing communication stayed on strategy and that internal teams were fully aligned headed into the new year. Our creative goal was to always best the previous year's theme, culminating in the fully rendered universe of Brandtopia.
STRATEGY
VIDEO
SPECIAL PROJECTS
THE RESULTS
The final year of Brand-O-Rama was by far the most successful, not only for the breathtaking range of graphics, transitions, and backdrops created, but also for streamlining production in a way that minimized effort from the Brands & Marketing team and maximized visual and verbal impact for the brands.
Digital sales events, on the surface, can feel like a dry deliverable to provide a client. But we always treated Brand-O-Rama like our highlight of the year, pushing ourselves to unlock the wildly challenging, next-level ideation any creative craves.
It led to ideas that enchanted our client and a growing sense of partnership that shaped the rest of the thinking we served up in other Gordon Food Service projects each year.
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