Holland Hospital

Holland Hospital

The Plus Side.

People who work at Holland Hospital come for all kinds of reasons. For many, they want to work at a place where they can make a difference. And beyond making a difference in patients’ lives, people who work at Holland Hospital discover there are many other benefits to joining the Holland Hospital team. This campaign launched to celebrate the plus side of working in health care and drive participation in the annual hospital career fair.
Deliverables:
  • Digital adverts
  • Outdoor adverts
  • Photography
  • Video production

By connecting desired job benefits with the unique values of Holland Hospital, this clean and striking campaign cuts through the recruitment noise and engages audiences with strategic, multi-platform messaging on the difference in working at Holland Hospital.

It takes a special kind of person to work in health care, and we’re talking about more than nurses.

Anything but typical.

Spot a health care campaign and we promise you’ll find a fixation on blue or green or a lot of “happy people” photography. There are more vibrant and genuine ways to tell a health care story, and we were committed to helping Holland Hospital stand apart from the crowd.

We engaged Next Creative to help our in-house team refresh our employment brand and promote our annual career fair. They listened well, caught on quick and accurately captured the culture of our organization in voice and visuals. The Next team kept true to the established budget and aggressive production schedule with tight, efficient project management. During production, Next actively sought out our opinions in the spirit of true collaboration. We are very pleased with the creative and campaign results and appreciate working with this fine group of professionals.

Martha Slager

Director of Marketing & Communications