Fortune Favors

A Fiercely Covetable Brand

The Fortune Favors team came to us with their innovative hair extension products—Fluid Hair —and the goal of creating a luxury hair extension brand. They wanted to stand out from the market and break the stigma that extensions are only for women or for people with long hair. A confident brand voice was paired with a contemporary logo mark, a bold color palette, and distinctive high-fashion photography to highlight the innovative brand and products.
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Fortune Favors