Blue Ridge

Blue Ridge

Naturally Inspired.

What’s the best way to celebrate a company legacy of 30 years? A fresh look to match the fresh vision of leadership. While Blue Ridge has deep connections to and investment in their name, the company was looking for a refined mark that better articulated their story, capabilities and expertise. Not only did we find the mark Blue Ridge was seeking, we also helped roll the brand out across the company fleet and through a brand new website.
Deliverables:
  • Fleet branding
  • Identity / logo design
  • Print collateral

Architects of the elements, Blue Ridge is known throughout the region for landscaping stone, earth, fire and water to holistically define space in fresh and imaginative ways. We ensured their new mark did the same.

Clean, responsive and intuitive.

The new Blue Ridge website naturally elevated client case studies. We ensured design remained minimal and unobtrusive, keeping user experience focused on the outdoor environments Blue Ridge creates.

It was great to see Blue Ridge embrace and implement the new identity we designed for them. It's refreshing when a client collaborates with us to roll the brand out in a way that puts its best foot forward.

Aaron McCall

Senior Designer, Next Creative Co.